Devasom the award-winning luxury Thai hospitality brand, proudly marks its 15th anniversary this year, celebrating a legacy built on discerning experiences,
authentic heritage, and a deep commitment to mindful living. Since the debut of Devasom Hua Hin in 2010 and the opening of Devasom Khao Lak in 2018, the brand has become a beloved destination for discerning travellers from around the world seeking serenity, cultural depth, and heartfelt Thai hospitality.
Devasom was founded in 2008 by the prominent Thai Atirak family—Rasri and her two sons Is (Co-Managing Director, Devasom Khao Lak) and Ath (Assistant Managing Director, Devasom Hua Hin). Together, after the loss of a beloved family member to illness, they left the big city to build a vacation house far away from worries and fulfill a family's dream—a sanctuary which became Devasom Hua Hin, a beautiful seaside resort dedicated to joy and serenity.
Rooted in the meaning of its name—"deva" (angel) and "ashram" (residence or place of peace) is a belief to deliver more than just a stay, but to offer guests a blissful sense of coming home. Over
the past 15 years, the brand has established itself as a benchmark of Thai boutique luxury, known for its architectural grace, thoughtful wellness offerings, and a strong sense of place inspired by Thailand's rich heritage.
“At the heart of Devasom is the belief that true hospitality relies on sincerity, serenity, and soul. We don’t aim to impress with extravagance. Elegance is in the meaningful experiences that stay with xvpeople long after they leave. Every detail, from design to service, is curated to immerse guests with happiness, a sense of calm and emotional connection. Devasom is not just a hotel. It is a home for our guests, our people, and the memorable moments
we offer,” said Rasri Atirak.
In addition, Devasom Hua Hin will host Luna Circle, an exclusive celebration in September. The intimate beachfront gathering will reflect the brand’s core pillars—serenity, balance, and soulful
reconnection—through immersive experiences in wellness with Yin Yoga, meditation, mindfulness tea journey, Thai swing dance entertainment, and authentic Phetchaburi cuisine.
Signature mindful wellbeing experiences at Devasom Hua Hin will also be available throughout the years, and guests and day visitors will be able to enjoy curated wellness and mindfulness activities
guided by experienced practitioners:
Year-Round Wellness Offerings:
● Sunrise Yoga (Beachfront): Sundays at 07:00
● Mindfulness Yoga: Tuesdays and Thursdays at 16:00
● Himalayan Sound Bath Healing: Saturdays at 16:30
● Private Sessions Available: Including Breathwork & Meditation under the stars, Sand Mandala mindfulness, and a Tea Journey experience.
Classes are open to outside guests and prices start from THB 1,500, while some classes are complimentary for in-house guests.
As Devasom looks to the future, plans are underway to further elevate the guest experience, expand the wellness programming, and explore new destinations—while staying true to the brand’s guiding philosophy: every stay is a meaningful journey.
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